E-MAILERS:
Email Marketing – Digital Marketing tool is an important tool for marketing campaigns email Marketing tool is one of the important aspects of Digital Marketing. Email marketing is an important factor which helps in sending emails to customers or clients to maintain interest in your product and services. Many at times it becomes necessary to send newsletters, offer messages and automated emails to fulfil business needs. E-mailers help us in tracking customer’s engagements with the company. This way we get the summarized data of whether the customers interacted with the E-mails and if they opened the emails which we send them with hyperlinks and product details.
HOW IS EMAIL MARKETING GOING TO HELP?
- Increases leads
- Improves sales
- Drivers conversions
- Higher ROI
- Reduce cost
- Easy integration with other marketing campaigns
- Automation simplifiers operational task
- Segmentation increases engagement rate and generated leads
Free sign up to one of the best email marketing plan – No technical knowledge required
DO’S AND DON’TS OF E-MAILERS MARKETING:
DO:
- Show the Brand Voice
- Attractive E -mail subject
- Give Subscribers freedom to choose
- Use of dedicated E -mail id
- Focus single topic
- Give the E -mail Distinctive look
- Segment the E -mail Database
- Personalized EMAILS
DONT:
- Do not spam
- Don’t include too much graphics
- Don’t send erroneous E-mail
- Never send E -mail unsubscribe link
- Avoid lengthy forms
- Don’t forget keep track
PROBLEMS IN E-MAILERS MARKETING:
- Email landing up in spam folder
- Creating compelling Content
- Boosting opening rates and CTRs
- Introduction of promotion Tab
- Growing and Retaining subscribers
SOLUTIONS TO EMAIL MARKETING:
- Contact list management
- Campaign tracking and reporting
- Website subscription integration
- Professional EDM design
- Personalized emails
- Segmentation emails
- Automated follow up emails
Even if, you are not a tech-savvy or software expert, you still can make use of technology in a very smooth and productive way. Here is a quick way by which you can manage your entire email portfolio and customer/visitor engagement for better productivity. Although, there are many such email marketing tools ActiveCampaign being the best amongst all, can be a very fruitful way to get better productivity. Be it, you are a blogger or a business owner this tool is going to help you in lot many time-tested ways.
Let, E-mail Marketing should be your own cup of tea rather than searching people to configure it for you. You can do it on your own. Yes, it’s one of the very useful tools for most of the organizations. This helps the customer in the overall management of their email database.
